By Michael PeeplesThe world’s largest app developer is investing heavily in developing new business models for India as it grapples with the challenge of growing a growing economy and a growing population.
Apple and China’s AppNexus launched their joint venture in India earlier this year.
It’s an effort to connect Indian consumers with developers who can deliver apps for smartphones and tablets.
But while the joint venture is still being tested, the app marketplace is seeing a resurgence of Indian startups with a focus on the Chinese market.
Apple and Google recently announced a $1 billion investment in Tencent, which has a large presence in the country.
Apple also has an app development studio in India called AppCamp, which it acquired last year for $1.4 billion.
The move to open an app shop in India has been a key focus of Apple’s App Development Director Michael Pees.
“It’s a very natural progression for us to invest in India,” he said.
Pees said the investment in AppCamp was designed to help India become a better place for the company to grow and to create a strong ecosystem for Apple apps.
“India is a very interesting market for Apple and for us,” he added.
“We are very focused on India, and this is a way to accelerate the growth and create a stronger ecosystem for the apps that we build for the Indian market.”
AppCamp is an app marketplace that focuses on building apps for Indian mobile devices.
The company has about 1,500 developers, and has plans to bring that number to about 3,000 by the end of this year, according to Pees, who has been in charge of the company for two years.
He noted that Apple is one of the biggest app developers in India, with more than 80 million apps installed.
Apple has more than 5,000 apps in India and has an average monthly active user of about 20,000.
Apple also recently launched a mobile app development platform for India called the App Store, which was launched in the last quarter.
Pees said that the company is actively recruiting developers and is looking to add another 500 developers in the coming months.
Peeples said Apple is working with the Indian government to support and grow the ecosystem.
Apple’s India efforts are focused on building up its own ecosystem, he said, but it’s also working with local developers and helping them get the app stores in India up and running.
“We’re actively working with Indian government agencies to enable our developers to work with them,” Pees added.
He said Apple’s work with the government is a “big part” of what’s happening with AppCamp.
“I’m sure they’re doing everything they can to build up the ecosystem,” he told The Wall St Journal.
“They’re very supportive of Indian app developers.”
Apple has been one of India’s most visible tech companies.
Peeches said the company has been building up a team in India since 2014.
The Indian government recently signed a memorandum of understanding with the company on the creation of an app store, which Pees described as a “huge opportunity.”
He added that the Indian software developers are building apps that are popular and “very useful.”
“It will be great for our developers, especially for the people who don’t speak English,” he noted.
“If they’re making apps that can be used by Indians, that will be a very big deal.”